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CLAUDIA BIÇEN

Creative Director + Lead Designer

In the spirit of Wayfinding, Claudia has simultaneously pursued multiple paths in her life. As a visual artist, her work has focused on how people construct meaning in a transient world. Her project Thoughts in Passing, a series of pencil portraits and interviews with hospice patients, was exhibited at the Smithsonian’s National Portrait Gallery, featured in the Washington Post, Huffington Post and San Francisco Chronicle and has been shared in universities, high schools, hospitals and senior living centers across the US and UK.

Claudia has worked with young people around the world: as Program Manager of an internship program in Yosemite National Park for at-risk youth, leading art therapy workshops at an eating-disorder clinic in Los Angeles, teaching high school students in Uganda and volunteering at an HIV/AIDs orphanage in Tanzania. From 2010-2013 Claudia led marketing and operations for BlueOak, a Kleiner Perkins backed start-up tackling the electronic waste epidemic.

Claudia holds a BA in Philosophy & Psychology from the University of Oxford and an MSc in Social Anthropology from University College London where she wrote her thesis on the cross-cultural use of metaphor as a means to help people dealing with mental health issues. She will be co-teaching a course called "Finding Your Purpose" at Stanford University from January 2019.

email: claudia@projectwayfinder.com

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