Project Wayfinder Privacy Policy


At Project Wayfinder, we recognize that privacy is important. This policy (“Privacy Policy”) outlines the types of personal information we receive and collect when you use Project Wayfinder’s services, including the Project Wayfinder website and all content, information and functionality available through the Wayfinder Teacher Login (collectively referred to as the "Services"), as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us.


Your Consent to this Privacy Policy

By using the Services, you agree to the terms of this Privacy Policy as they may be amended from time to time. This Privacy Policy is incorporated into our Terms of Use which govern your use of the Services in general and of which this Privacy Policy is a part. This Privacy Policy applies to all users of the Services. By providing personal information to Project Wayfinder, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and other countries and territories, in accordance with United States law.

Project Wayfinder reserves the right to modify or revise its Terms of Use and/or Privacy Policy, in its sole discretion, at any time. Your continued use of the Services indicates your agreement to be bound by any and all subsequent modifications or revisions. Project Wayfinder will attempt to notify Services users whenever it modifies or revises the Terms of Use and/or Privacy Policy, however, we reserve the right to make such modifications or revisions without prior notice to you. Project Wayfinder recommends that Services users review the most up-to-date version of the Terms of Use and Privacy Policy periodically at


The Information We Collect

In general, you can browse our website without telling us who you are or revealing any personal information about yourself. We are, however, able to determine your IP address. We use your IP address to help diagnose problems with our server, to administer our website, to measure the use of our website and to improve the content of our website. In short, we use your IP to gather aggregate demographic information.

We may collect personally identifiable information about you, such as your full name, address, phone number and email address, when you book training or a workshop and/or sign up through Wayfinder Teacher Login for training or professional development and access to Materials. If you choose to purchase Services from us, our third-party payment processors will collect your payment information. We also collect your email address if you sign up for purpose learning news and updates.

We may use “cookies” to keep, and sometimes track, information about you, and to create a personalized web experience. Cookies are small data files that are stored on your computer's hard drive. Cookies track where you travel on our Services and what you look at. By using this Services, you agree to our use of cookies in this way. Most web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. However, refusing a cookie may, in some cases, preclude you from using, or negatively impact the display or function of, the Services or certain areas or features of the Services.

We may also collect information through other ways such as through a user's activities and transactions as part of the Services, including the following:

  • Clear GIFs - We may use “clear GIFs” (a/k/a “Web beacons” or “pixel tags”) or similar technologies, in connection with the Services and/or in our communications (e.g., in our HTML-based e-mails) which enable us to know whether you have visited a web page or received or opened an e-mail. This allows us to know the effectiveness of our marketing campaigns.

  • IP Address and Clickstream Data - We automatically collect information from your browser when you visit our Services. This information includes your IP address, your browser type and language, access times, the content of any undeleted cookies that your browser previously accepted from us and the referring website address.

Use of Google Analytics on this Website

Project Wayfinder uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).Google Analytics uses cookies; the information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Use of Personal Information

We will use the personal information you provide to:

  • identify you when you sign in to your account and enable us to provide you with access to the Services;

  • respond to your requests and inquiries, and manage your account and provide you customer service;

  • send you e-mail notices and offers and otherwise correspond with you, about products, services, companies and events that we think might interest you (subject to election to opt-in to receive such notices and offers);

  • perform research and analysis about your use of or interest in our Services and to develop new services;

  • provide promotional electronic mailings, such as newsletters and other updates, to our users. Users may opt out of receiving such promotional electronic mailings by following the unsubscribe feature contained within the mailing; and

  • perform functions as otherwise described to you at the time of collection.

We will not rent or sell your personally identifiable information to others.


Data Integrity

Project Wayfinder processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete and current, but we depend on our users to update or correct their personal information whenever necessary.

We take appropriate security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through our website cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

We restrict access to personal information to Project Wayfinder employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, potentially including termination and criminal prosecution, if they fail to meet these obligations.


Information Sharing

Project Wayfinder only shares personal information with other companies or individuals outside of Project Wayfinder in the following limited circumstances:

  • We have your consent.

  • We provide such information to our affiliated organizations or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.

  • We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (a) satisfy any applicable law, regulation, legal process or enforceable governmental request; (b) enforce applicable Terms of Use, including investigation of potential violations thereof; (c) detect, prevent, or otherwise address fraud, security or technical issues; or (d) protect against imminent harm to the rights, property or safety of Project Wayfinder, its users or the public as required or permitted by law.

  • Project Wayfinder becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, you acknowledge and agree that all information submitted by you, including your personal information, may be transferred as a business asset.


Aggregated and Non-Personal Information 

We may share aggregated, non-personal information with third parties, including business advisors, for the purpose of conducting general business analysis.


Choices for Personal Information

You can use the Services without providing any personal information, however, certain parts of the Services, such as signing up for access to the Wayfinder Teacher Login portal, require that you register as a member and provide some personal information as part of the registration process. You also have the right to “opt-in” and “opt-out” of certain uses of your personal information. For example, you may sign up to receive purpose learning news and updates, or you may elect not to receive any future correspondence from us about future training, events or workshops.

If we use your personal information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use. If we propose to use personal information for any purposes other than those described in this Privacy Policy, we will offer you an effective way to opt-out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Privacy Policy, unless we have obtained your prior consent.

Please understand that if you opt-out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with Project Wayfinder.


Do Not Track Policy

Project Wayfinder does not track your online activities over time and across third-party websites.  Because we do not employ tracking technology, we offer no response to “Do Not Track” requests transmitted by web browsers.


Email Communications

We want to communicate with you only if you want to hear from us. If you are interested, we invite you to sign up for purpose learning news and updates. We will send you email relating to your personal transactions. You will also receive certain marketing email communications, in accordance with your preferences, and from which you may opt-out at any time. We may send you service-related announcements on the rare occasions when it is necessary to do so.


Third Party Services

When you utilize our Services, you may be able to visit or link to other sites not operated by us. We do not control such sites and we are not responsible for the information practices of these sites. This Privacy Policy does not address the information practices of those other websites, and we encourage you to read the posted privacy policies of such sites.


Disclosure of Information

We may disclose user information when compelled to do so by government authorities or otherwise as required or permitted by law, such as to respond to court orders and subpoenas. We also may disclose user information when we have reason to believe that someone is causing injury to or interfering with our rights or property, other customers or users of the Services, or anyone else that could be harmed by such activities.


Accessing and Updating Personal Information

When you use Project Wayfinder services, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. Some of our services have different procedures to access, correct or delete users' personal information.

User accounts are personal to the registered user. In the event of the death of a user, the user’s account will be deactivated. Project Wayfinder cannot provide any personal information regarding the user or the account (including user name and password) to any family member, next of kin or legal representative without an order from a court of competent jurisdiction compelling Project Wayfinder to do so.


Children's Online Privacy Protection Act

The Children's Online Privacy Protection Act ("COPPA") requires that we inform parents and legal guardians about how we collect, use, and disclose personal information from children under 13 years of age, and that we obtain the consent of parents and guardians in order for children under 13 years of age to use certain features of our website.  Project Wayfinder does not collect any information from children under the age of 13 and provides Services only to educators and educational organizations.

We may amend our Children's Privacy Policy at any time. We will provide parents notice by email or posting on our website of any material changes in the way we intend to collect, use, and/or share a child's personal information. We will apply material changes in our Children's Privacy Policy only in conformance with applicable law, including any applicable provisions of COPPA that require parental consent.



Project Wayfinder regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or Project Wayfinder’s treatment of personal information by contacting us through this website or by emailing us at When we receive formal written complaints, it is our policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Project Wayfinder and an individual.


Changes to this Policy

Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page, and Project Wayfinder recommends that you periodically review this Privacy Policy for any updates and/or changes. If a material change is made to the Privacy Policy, we will email all registered users at the email address provided at time of registration.

If you have any additional questions or concerns about the Privacy Policy, please contact us via email at

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